Personal Identity 2014

GD is a personal identity for Rami Hoballah who is a graphic designer focused on branding, typography, advertising, printing and media design – simple and creative. That's what I love to do! I create this square shape which can be read from both sides. From left-to-right "GD" which is an abbreviation for the word "Graphic Design", from right-to-left which is my name in arabic "Rami" inspired by the islamic kufic style. I kept the same concept of the old GD logo both sided and made it stronger with this square shape and a high contrast colors to reflect evolving energy and took it to the leading role in the whole identity system.

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